Found at the exit decision
Travelers pick dinner from the highway, up to 40 miles out. Your table is in that conversation before they ever see a billboard.
For restaurants
The Dinner Rush
Is Driving Past You.
Every evening, road-trippers decide where to eat while they’re still on the highway. HitDaHiway puts your kitchen in front of 2M+ travelers a month at exactly that moment — and you pay only when they order.
Free to start · 6% per completed order · no contracts · live in under 5 minutes
Taco Loco Grill0.3 mi off Exit 23110% OFF Tacos · tonight only 4.8 (128) · Open now
The road-trip dinner rush
Your busiest hour is decided on the highway.
Friday, 6–8 PM: the road-trip dinner rush. Cars full of hungry people, all asking the same question — and the answer gets locked in miles before your driveway.
- Demand forecasting — see the rush building before the first car parks.
- Rush-hour offers — family bundles and prix-fixe deals that surface when demand peaks.
- Wait-aware matching — the AI stops sending parties when your kitchen is slammed.
Traveler dinner demand · FridayNoon – 10 PM
Fri 6–8 PM peak — travelers within 30 minutes of your exitThe same three hours Taco Loco Grill now fills with HitDaHiway travelers.
Anchor story · Austin, TX
Taco Loco Grill turned drive-past into drive-in.
Carlos claimed his listing on a Tuesday. The AI spotted that his taco videos over-performed on Tuesdays, recommended a limited-time Taco Tuesday offer, and started routing road-trip families to his patio during the Friday dinner rush. Ninety days later the numbers spoke for themselves.
- Revenue growth
- +48%
- Time to results
- 90 days
- Friday dinners booked out
- 3 weeks
Built for kitchens
Everything between the highway and the table.
Offers timed to hunger
The AI retimes what isn't converting and leans into what is — Taco Tuesday gets pushed on Tuesdays, not Thursdays.
Tickets straight to the kitchen
Every order arrives with party size and a live ETA, so the food hits the pass as the car hits the parking lot.
Pay per plate, not per click
Starter is free — you pay 6% only when a traveler completes an order. Empty dining room, empty bill.
Straight answers
What restaurant owners ask us first.
How fast can my restaurant go live?
Under five minutes. The AI drafts your profile, menu highlights and first offers from public information — you verify ownership, edit anything, and publish. No photographer, no onboarding call.
What does it cost?
Starter is free forever with 6% per completed order. Pro is $59/mo at 4%, Premium is $199/mo at 3% — and annual billing takes 20% off. No contracts, cancel anytime.
Do travelers actually detour for dinner?
2M+ travelers use HitDaHiway every month, and dinner is the most common request on the road. Taco Loco Grill in Austin turned that demand into +48% revenue in 90 days — with Friday dinners booked out three weeks straight.
Full plan details, the ROI calculator and annual pricing live on the pricing page.
Tonight, 6 PM
Tonight’s rush is already rolling.
Claim your restaurant now and your first offer can be live before the 6 PM peak.